Results of search for 'an:63841' › Evans' Hall Library catalog

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		Mind your x's and y's : satisfying the 10 cravings of a new generation of consumers / Lisa Johnson ; with Cheri Hanson. by Johnson, Lisa, 1967- Hanson, Cheri Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Free Press, c2006 Online resources: Table of contents only Publisher description Contributor biographical information Availability: Items available for loan: AUR Library (1)Call number: HF5415.32 .J64 2006.
		Art and the market : Roger Fry on commerce in art / selected writings, edited and with an interpretation, Craufurd D. Goodwin ; foreword by Asa Briggs. by Fry, Roger, 1866-1934 Goodwin, Craufurd D. W Material type: Text; Format: print ; Literary form: Not fiction Publication details: Ann Arbor, Mich. : University of Michigan Press, 1998 Online resources: Publisher description Availability: Items available for loan: AUR Library (1)Call number: 701.03 FRY.
		Strategic marketing for non-profit organizations. by Andreasen, Alan R Edition: Seventh edition, Pearson new international edition. Material type: Text; Format: print ; Literary form: Not fiction Availability: Items available for loan: AUR Library (1)Call number: HF5415 .K6312 2014.
		Principles of marketing / Philip Kotler, Northwestern University, Gary Armstrong, University of North Carolina. by Kotler, Philip [author.] Armstrong, Gary (Gary M.) [author.] Edition: Eighteenth edition. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York, NY : Pearson Education, [2019] Availability: Items available for loan: AUR Library (1)Call number: 658.8 KOT.
		Being the shopper : understanding the buyer's choice / Phil Lempert. by Lempert, Phil Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : J. Wiley & Sons, c2002 Online resources: Contributor biographical information Publisher description Table of contents Availability: Items available for loan: AUR Library (1)Call number: 658.8 LEM.
		Branding unbound : the future of advertising, sales, and the brand experience in the wireless age / Rick Mathieson. by Mathieson, Rick Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : AMACOM, c2005 Online resources: Table of contents Branding Unbound, the blog Availability: Items available for loan: AUR Library (1)Call number: HF5548.34 .M38 2005.
		Purple cow : transform your business by being remarkable / Seth Godin. by Godin, Seth Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Portfolio, 2003 Availability: Items available for loan: AUR Library (1)Call number: HF5415 .G578 2003.
		All marketers are liars : the power of telling authentic stories in a low-trust world / Seth Godin. by Godin, Seth Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Portfolio, 2005 Online resources: Table of contents Availability: Items available for loan: AUR Library (1)Call number: HF5415 .G5767 2005.
		Principles of marketing / Philip Kotler, Gary Armstrong, with Marc Oliver Opresnik. by Kotler, Philip [author.] Armstrong, Gary (Gary M.) [author.] Opresnik, Marc O. (Marc Oliver), 1969- [author.] Edition: Eighteenth edition.Global edition. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Harlow, Essex : Pearson, [2021] Availability: Items available for loan: AUR Library (1)Call number: HF5415 .K636 2021.
		Category killers : the retail revolution and its impact on consumer culture / Robert Spector. by Spector, Robert, 1947- Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business School Pub., c2005 Availability: Items available for loan: AUR Library (1)Call number: HF5430 .S67 2005 .
		How brands become icons : the principles of cultural branding / Douglas B. Holt. by Holt, Douglas B Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business School Press, c2004 Online resources: Table of contents Publisher description Table of contents Availability: Items available for loan: AUR Library (1)Call number: HD69 .B7H647 2004.
		Boom : marketing to the ultimate power consumer--the baby boomer woman / Mary Brown and Carol Orsborn ; foreword by Paco Underhill. by Brown, Mary, 1959- Orsborn, Carol Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : American Management Association, c2006 Online resources: Table of contents Availability: Items available for loan: AUR Library (1)Call number: HC79.C6 .B76 2006.
		Retailization : brand survival in the age of retailer power / Lars Thomassen, Keith Lincoln, & Anthony Aconis. by Thomassen, Lars Lincoln, Keith Aconis, Anthony Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; Philadelphia : Kogan Page, 2006 Online resources: Table of contents Publisher description Contributor biographical information Availability: Items available for loan: AUR Library (1)Call number: HF5429 .T439 2006.
		Principles of marketing / Philip Kotler, Gary Armstrong. by Kotler, Philip Armstrong, Gary (Gary M.) Edition: 12th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008 Online resources: Table of contents only Table of contents Inhaltsverzeichnis Availability: Items available for loan: AUR Library (1)Call number: HF5415 .K636 2008.
		Authenticity : what consumers really want / James H. Gilmore, B. Joseph Pine II. by Gilmore, James H, 1959- Pine, B. Joseph Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business School Press, c2007 Online resources: Table of contents only Contributor biographical information Publisher description Table of contents Authenticity Inhaltsverzeichnis Inhaltsverzeichnis Availability: Items available for loan: AUR Library (1)Call number: HF5415.15 .G55 2007.
		Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij. by Mooij, Marieke K. de, 1943- Material type: Text; Format: print ; Literary form: Not fiction Publication details: Thousand Oaks, Calif. : Sage Publications, c2004 Online resources: Table of contents only Publisher description Contributor biographical information Table of contents Availability: Items available for loan: AUR Library (1)Call number: HF5415.32 .M66 2004.
		According to Kotler : the world's foremost authority on marketing answers your questions / Philip Kotler. by Kotler, Philip Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : AMACOM, c2005 Other title: Kotler Online resources: Table of contents Availability: Items available for loan: AUR Library (1)Call number: HF5415 .K624 2005.
		Principles of Marketing / Philip Kotler,... Gary Armstrong,.... by Kotler, Philip [Auteur.] Armstrong, Gary [Auteur.] Edition: 15th edition. global edition. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Boston,Mass. ; Columbus, Ohio ; Indianapolis, Ind. [etc.] : Pearson, impr. 2013, cop. 2014 Availability: Items available for loan: AUR Library (2)Call number: HF5415 .K674 2015, ...
		Hospitality and travel marketing / Alastair M. Morrison. by Morrison, Alastair M Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Clifton Park, NY : Delmar Cengage Learning, 2010 [i.e. 2009] Availability: Items available for loan: AUR Library (1)Call number: TX911.3.M3M878 2010.
		The anatomy of buzz : how to create word-of-mouth marketing / Emanuel Rosen. by Rosen, Emanuel Edition: 1st ed. Publication details: New York : Doubleday/Currency, c2000 Online resources: Sample text Contributor biographical information Publisher description Availability: Items available for loan: AUR Library (1)Call number: HF5827.95 .R67 2000.

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