TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
AU  - Opresnik,Marc O.
TI  - Principles of marketing
SN  - 9781292341132
AV  - HF5415  .K636 2021
U1  - 658.8 23
PY  - 2021///]
CY  - Harlow, Essex
PB  - Pearson
KW  - Marketing
N1  - Previous edition: 2018; Includes bibliographical references (pages 659-702) and index
ER  -