Principles of marketing / Philip Kotler, Gary Armstrong, with Marc Oliver Opresnik.

By:

Kotler, Philip [author.]

Contributor(s):

Material type: Text

TextPublisher: Harlow, Essex : Pearson, [2021]Edition: Eighteenth edition; Global editionDescription: 728 pages : colour illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781292341132

Subject(s):

Marketing

DDC classification:

658.8 23

LOC classification:

HF5415 .K636 2021

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	AUR Library Reserve Collection	HF5415 .K636 2021 (Browse shelf(Opens below))	Available		019332

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Previous edition: 2018.

Includes bibliographical references (pages 659-702) and index.

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