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Principles of marketing / Philip Kotler, Gary Armstrong, with Marc Oliver Opresnik.

By: Contributor(s): Material type: TextTextPublisher: Harlow, Essex : Pearson, [2021]Edition: Eighteenth edition; Global editionDescription: 728 pages : colour illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781292341132
Subject(s): DDC classification:
  • 658.8 23
LOC classification:
  • HF5415  .K636 2021
Holdings
Item type Current library Call number Status Date due Barcode
Books Books AUR Library Reserve Collection HF5415 .K636 2021 (Browse shelf(Opens below)) Available 019332

Previous edition: 2018.

Includes bibliographical references (pages 659-702) and index.

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